Nonprofit Branding Strategy – 5 Keys to Succeed
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Category Selection:
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Technology *
Software Services
64
Custom Software
2
User Experience (UX)
4
Software Development
25
Website Development
29
Mobile App Development
10
Show More (1)
Software Suppliers / Services
7
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Software Solutions
124
Member/Community Engagement
72
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Membership Management System
6
Financial Software
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E-commerce
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Mobile Applications
10
AMS / CRM Systems
39
Learning Management
18
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Technology Operations
67
Webinar Services
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Web Hosting Services
11
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17
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10
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IT Outsourcing
37
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IT Services
83
Computers / Computer Services
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Cloud Computing
18
Internet Development / Consulting
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5
Computerized Testing / Certification
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Event Services
287
Badges / Awards / Incentives / Apparel
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7
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Registration Services / Lead Retrieval
10
Video Production
19
Onsite Management
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Catering & Food
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Site Selection
31
Event Production
30
Convention Services
82
Event Marketing
19
Awards Management
11
Event Cancellation Insurance
2
Printers / Signage
14
Meeting Management Services
54
Destination Management Companies
37
Business Meetings
100
Abstract Management
25
Speaker Services & Bureaus
10
Show Less (16)
Event Venues
271
Conference Centers
38
Academic (Universities/Colleges)
10
Destination
0
Convention Centers
66
Nontraditional Meeting Venues
18
Show More (5)
Accommodation
47
Restaurants & Special Events
27
Convention & Visitors Bureau (CVB)
75
Convention & Tourism
202
Hotels / Resorts
131
Show Less (5)
Virtual Meetings
8
Virtual Meeting Software
5
Virtual Tradeshow Services
6
3D Virtual Meetings/Expo
1
Exhibits & Sponsorships
23
Lead Generation
2
Promotional Products
10
Accessories (lanyards, wristbands, etc.)
1
Exhibit / Sponsorship Sales
9
Exhibit Management
7
Show More (1)
Exposition Services
2
Show Less (1)
Event Planning
123
Meeting Planners (International)
3
Housing Services
31
Hospitality
74
Meeting Planners (Domestic)
29
Travel Services
59
Travel / Transportation Services
6
Travel / Tourism Offices
54
Governance & Advocacy *
Governance Operations
34
Governance Strategy
14
Governance Consulting
17
Elections & Voting
3
EDI
2
Volunteer Development / Parliamentarian
3
Legal
6
Attorneys
6
Government/Political
24
Government Relations
11
Public / Government Affairs
4
Lobbyists
5
Advocacy
18
Agencies
2
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Legislative Services
1
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International Relations
5
International Government Relations
5
International Governance
0
Member Value *
Member Services
71
Promotional Products / Services
3
Member Communication Services
1
Nondues Revenue
21
Membership Services
24
Member Surveys
5
Show More (11)
Facilitation
1
Insurance Services
6
Translation / Interpreters
2
Membership
5
Membership Cards / Plaques / Services
0
Member Service Programs
8
Job Boards
3
Member Renewal
1
Awards
2
Sponsorship Programs
4
Affinity Programs
4
Show Less (11)
Non-Dues Revenue
34
Directories & Buyers' Guides
3
Sponsorship Management Services
14
Fundraising / Sponsorship / Endowments
16
Non-Dues Revenue Services
10
Education & Certification
82
Education Management
10
Online Learning
19
Instructional Design / Test Development
6
Testing / Research & Survey Services
52
Professional Development
26
Career Development
69
Speaker Coach / Trainer
8
Leadership Training / Development
34
Career Development / Coaching
9
Education & Training
31
Coaching
19
Show More (1)
Certification
2
Show Less (1)
Services Offered *
Types of Services
0
Other
0
Professional Services
0
Software
0
Hardware
0
Facilitating
0
Show More (3)
Consulting
0
Managed Services
0
Coaching
0
Show Less (3)
Marketing & Communications *
Marketing
80
Search Engine Marketing
2
Advertising Services / Suppliers
3
List Acquisition
1
Marketing Plans
6
Direct Marketing Service
2
Show More (13)
Market Research
11
Marketing Services
26
Research / Surveys
14
Marketing Assessments
0
Branding
19
Internet Marketing
2
Direct Mail Services
2
Newsbrief / Newsletters
2
Creative Media & Graphic Design
12
Corporate Apparel / Gifts
4
Proof Reading
0
Digital Marketing
24
Advertising Agencies
10
Show Less (13)
Publisher Services
27
Publishers' Representatives
12
Publishing / Graphic Design
8
Publishing Services
5
Publications
6
Public Relations
19
Crisis Management
3
Public Relations
9
Media Relations
6
Public Affairs/ Government Relations
6
Communications
42
Communication Services
16
Communications Management
18
Translation
1
Social Media
10
Member/Volunteer Communications
8
Association Operations *
Human Resources
56
Human Resources
37
Outplacement Services
0
Staffing Services
2
Executive Compensation
7
Executive Search / Recruiter
28
Show More (5)
Staff Development
14
Interim Executive Services
5
Employee Benefits / Services
2
Compensation
3
Employee Engagement
8
Show Less (5)
Business Operations
206
General Operations & Management
29
Publishers
1
Real Estate Services
3
Lease Management
3
Organizational Consultants
49
Show More (13)
Health Care
2
Print Services
4
Risk Management
17
Market Research
1
Strategic Planning
52
Insurance Administration / Brokers
15
Business Intelligence
26
Emergency Preparedness / Continuity Planning
1
Outsourcing Services
74
Real Estate Relocation
2
Project Management
15
Sustainability
13
Insurance Companies
18
Show Less (13)
Association Management
215
Legal Services
7
Association Management
172
Recruiting Services
6
Association Management Company (AMC)
103
Chapter/Component Management
8
Finance and Accounting
79
Accountants
12
Banks
2
401k Plan Administrators
0
Accounting Software
3
Investment
6
Show More (9)
Financial Management
45
Bankcard Processing Services
1
Payroll Services
9
Auditor/Audit Providers
19
Investment Services / Retirement Services
5
Financial Reporting / Tracking
15
Insurance / Risk Management Systems
18
Tax Services
11
Bookkeeping
8
Show Less (9)
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Nonprofits can enhance their impact through five key branding strategies: differentiation, personalization, relatability, emotional appeal, and thought leadership. When properly executed, these approaches help organizations build stronger relationships with supporters and improve fundraising success.
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