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36 days agoRandall Craig from Braintrust Professional Institute
Driving the Member Journey: A new perspective on association marketing and engagement
Braintrust Professional Institute -
Have your members suddenly decided that a computer – not a professional community – is how they will succeed? Are each of your digital initiatives working, but seem to be in a silo, disconnected from each other? And have you unwittingly become overburdened by "investing" in Social Media activities, new member management systems, and even more “zoom”, with little to show for it?
Today's organizations are faced with many challenges: Cost pressures. Unengaged members. Heightened competition from non-traditional sources. Changes in technology. And perhaps, older marketing strategies that might benefit from a new perspective.
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